Privacy Policy

1. Who we are

Be Timeful is published by AJP Studios LLC ("we", "us"). You can reach us any time at support@betimeful.app.

2. Information stored on your device

By default, everything you record stays on your iPhone and is never sent to us:

• Time entries: what you were doing, its category, and the start and end times.
• Daily reflections: how a day felt, plus an optional short note.
• Your schedule: your usual wake and sleep times, and any per-day adjustments.
• Custom categories: any category names you add yourself.

If you never sign in, this information stays on your device and is removed when you delete the app.

3. Information we store when you turn on Backup & Sync

Backup & Sync is optional and off until you turn it on. It exists so your history can move between devices you own. When enabled, we store:

• Your account identifier and email address, provided by Sign in with Apple. If you choose Apple's Hide My Email, we only ever receive the relay address, and we never see your real one.
• The content listed in section 2, meaning your time entries, reflections and custom category names, associated with that account.

That is the complete list. We do not collect your name, contacts, photos, precise location, device advertising identifier, or any usage analytics.

4. Apple Health

If you connect Apple Health, Be Timeful requests read-only access to exactly two things: sleep analysis and workouts. They are used on your device, and only to offer suggestions, for example proposing a later wake time on a morning you slept in, or offering to add a workout you recorded.

• Health data is processed entirely on your iPhone and is never transmitted to us or to anyone else.
• Suggestions are only ever suggestions. Nothing is added to your day unless you tap to save it, and what gets saved is an ordinary entry you chose to create.
• Be Timeful never writes anything back to Apple Health.
• Health data is never used for advertising, marketing, or sold or shared with anyone. We do not use it for any purpose beyond the on-device suggestions described here.
• You can revoke access at any time in the iPhone Health app, under Sharing & Apps.

4a. Subscriptions and payments

Be Timeful+ purchases are processed entirely by Apple. We never see or store your payment details, and your subscription status is checked on your device through Apple's StoreKit. It is not stored on our servers and is not linked to a Backup & Sync account.

5. How your information is used

Only to run the app for you: to show your day, and, if you enabled it, to sync your history to your other devices. We do not profile you, advertise to you, or use your content to train machine-learning models.

6. How information is shared

We do not sell, rent, or share your personal information. Your synced content is stored with one infrastructure provider acting on our behalf:

• Supabase: hosts the database and handles authentication. They process this data solely to provide that service to us.

There are no advertising networks, analytics providers, or data brokers involved, because the app contains no such code. We may disclose information if legally required to do so, or to protect our rights or someone's safety.

7. Security

Traffic between the app and our infrastructure is encrypted in transit (HTTPS/TLS). Synced records are protected by row-level security rules so an account can only ever read and write its own data. No system is perfectly secure, but the amount of information Be Timeful holds is deliberately small.

8. Data retention and deleting your data

• Never signed in? Nothing of yours exists on our servers. Deleting the app removes your data.
• Signing out leaves your synced copy in place so you can sign back in later.
• Deleting your account, available in the app under Settings → Delete Account, permanently removes your account and all synced entries, reflections and categories from our servers. This is immediate and cannot be undone. Data held on your device is separate; remove it by deleting the app.

You may also email support@betimeful.app to request access to, correction of, or deletion of your information, and we will respond within 30 days.

9. Children

Be Timeful is not directed at children under 13, and we do not knowingly collect information from them. If you believe a child has provided us information, contact us and we will delete it.

10. International users and transfers

We are based in the United States. Anything stored through Backup & Sync is processed there, by us and by Supabase acting on our behalf. If you use Be Timeful from outside the United States and turn Backup & Sync on, that content is transferred to and stored in the United States.

Where that transfer starts in the European Economic Area, the United Kingdom or Switzerland, it is made under the European Commission's Standard Contractual Clauses, together with the UK International Data Transfer Addendum where the UK GDPR applies. Our infrastructure provider is contractually bound by those clauses. Email support@betimeful.app if you would like details.

If you never turn Backup & Sync on, nothing is transferred anywhere, because nothing leaves your iPhone.

10a. Your rights in the EEA, the UK and Switzerland

If you are in the European Economic Area, the United Kingdom or Switzerland, the GDPR (or the UK GDPR) applies to the information described in section 3. The data controller is AJP Studios LLC, a Florida limited liability company, reachable at support@betimeful.app.

What we rely on to process it

• Running your account and syncing your entries between your own devices. Performance of a contract, Article 6(1)(b). You ask for this by turning Backup & Sync on, and we cannot provide it without storing that content.
• Keeping the service working and preventing abuse. Our legitimate interests, Article 6(1)(f), in running a secure service. We have weighed this against your interests; the data involved is small and is never used to profile you.
• Answering your support messages. Our legitimate interests in responding to you, or performance of a contract where the question concerns your subscription.
• Meeting legal obligations. Article 6(1)(c), where a law requires us to keep or disclose something.

We do not rely on consent for any of the above, so there is no consent for you to withdraw. We do not process your information for advertising or profiling, and we do not carry out automated decision-making that produces legal or similarly significant effects.

Health data

Sleep and workout data from Apple Health is special category data under Article 9. Be Timeful never receives it. As described in section 4, it is read on your iPhone, used there, and never transmitted, so we are not a controller of it and it never enters the processing described above.

Your rights

You have the right to access your information, to have it corrected, to have it erased, to restrict or object to how we process it, and to receive it in a portable, machine-readable form.

• Erasure is built into the app: Settings → Delete Account removes your account and everything synced to it, immediately and permanently. You do not need to ask us.
• For access, correction, restriction, objection or portability, email support@betimeful.app. We answer within one month, as the GDPR requires, and in practice within 30 days. There is no charge.

How long we keep it

Synced content is kept until you delete your account, at which point it is removed from our servers. We do not keep it on a schedule of our own, and there is no archive copy that survives deletion.

Complaints

If you think we have handled your information badly, please tell us first so we can put it right. You also have the right to complain to your local supervisory authority. In the EEA you can find yours through the European Data Protection Board at edpb.europa.eu. In the UK it is the Information Commissioner's Office at ico.org.uk.

10b. Your privacy rights in the United States

A growing number of US states give their residents privacy rights, starting with California's CCPA as amended by the CPRA, and now including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana and others. The details differ from state to state. Rather than working out which law applies to you, we extend everything below to everyone in the United States.

The categories we collect

Using the categories California uses, and only what section 1 already describes:

• Identifiers: your email address and account identifier, and only if you turn Backup & Sync on. If you never do, we hold nothing at all.
• Customer records: none beyond the above. We do not collect your name.
• Geolocation data: none. Be Timeful never asks for your location.
• Internet or network activity: none. There is no analytics or advertising code in the app.
• Audio, visual or similar: none.
• Inferences: none. We do not build profiles about you.

We collect these to run the app, keep it safe, and meet legal obligations, as set out in sections 2 and 3. We keep them for the periods in section 5.

We do not sell or share your personal information

We have never sold personal information, and we do not share it for cross-context behavioral advertising. That is why there is no "Do Not Sell or Share My Personal Information" link on this site: there is nothing to opt out of. For the same reason, a Global Privacy Control signal has nothing to switch off here. We also do not use personal information for targeted advertising or for profiling that produces legal or similarly significant effects.

On sensitive personal information as California defines it: the sleep and workout data Be Timeful reads from Apple Health is health information, and we never receive it. As section 4 explains, it is read on your iPhone, used there, and never transmitted. We collect no precise geolocation, government identifiers, financial account details, or the contents of your mail.

Your rights

• Know and access. Ask what we hold about you, where it came from, why we have it, and who we disclosed it to.
• Delete. Ask us to delete it.
• Correct. Ask us to fix anything inaccurate.
• Portability. Get a copy in a portable, machine-readable form.
• Opt out of sale, sharing, targeted advertising and profiling. There is nothing to opt out of, because we do none of these.
• No retaliation. We will never charge you more, give you a worse service, or restrict features because you exercised a right.

How to make a request

• Deletion is already in the app, and it is the fastest route. See section 5.
• For anything else, email support@betimeful.app from the address on your account, which is how we verify it is you. If we cannot match a request to an account, we may ask for more detail, and we will not create an account to answer one.
• An authorized agent may make a request for you if they provide your written permission. We may still contact you to confirm.
• We respond within 45 days. If we need longer we will tell you within that window and take at most a further 45. There is no charge.

If we say no

You may appeal by replying to our decision, and we will answer within 60 days with our reasoning. If you are still not satisfied you may complain to your state attorney general. California residents can also contact the California Privacy Protection Agency.

California Shine the Light

We do not disclose personal information to third parties for those parties' own direct marketing purposes, so there is nothing to request under California Civil Code section 1798.83.

Minors

Be Timeful is not directed to children under 13, as set out in section 9. We do not sell or share the personal information of any user, and that includes anyone under 16.

11. Changes to this policy

If this policy changes, we will update the date at the top of this page, and note anything significant in the app or its release notes.

12. Contact us

Questions about privacy, or about anything above: support@betimeful.app.